Home Builder Incentives in Central OH: Guide for New Construction Homebuyers

Updated on January 3rd 2024

What You Need To Know About Home Builder Incentives In Columbus

Ready to buy your brand new dream home in Columbus, Ohio? Here's some exciting news for new construction homebuyers - seasonal deals present a golden opportunity! Whether you're a first-time buyer or upgrading your home, it's important to understand the offers and how they work.

We want you to be well-informed about the current deals in Columbus, Ohio. When buying a newly built home, you must understand the overall real estate market and the process of buying new construction. Whether the offers are discounts, free upgrades, interest rate buydowns, or paid closing costs, it's extremely important to understand the housing market and the offers early in your home buyer journey.

In this blog post, we'll explain common offers, explore the importance of having your own agent, and reveal a valuable secret that can save you $$$$.

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 Exploring Types of Home Builder Incentives in Columbus, Ohio

The new home deals in Central Ohio are as diverse as the communities they serve. Some builders offer mortgage rate buydowns, while others provide complimentary upgrades or reduced pricing on move-in-ready models. With the right guidance, you can navigate these offers to find the perfect match for your needs and budget.

Free Upgrades & Options

One of the perks of choosing a newly built home is the ability to customize it. While getting these for free can save you money, it often comes with specific conditions. Builders may require you to make a full-price offer, a non-refundable deposit, or use only their preferred lender or agent.

Furthermore, not all upgrades make sense at the time of purchase. For instance, if getting upgraded appliances means using a specific lender that isn't offering the best terms, you could wind up spending a lot more over the life of the loan than it would have cost to purchase those appliances yourself.

The upgrades and customizations that make the most sense when buying a brand-new home are usually structural. It makes sense to have the builder complete upgrades that would be difficult to do later and that increase the value of the home. For instance, if a fireplace isn't included in the base model of the home plan you're considering, it makes sense to have the builder add a fireplace. It would be expensive and intrusive to add a fireplace later. 

Lower Interest Rate For Using The Builder's Lender

Builders usually recommend their preferred lender, claiming lower mortgage rates and better terms. However, it's crucial to shop around and compare rates to ensure you're actually getting the right terms for you.

When you have us working on your behalf, we can connect you with lenders so that you can compare mortgage rates and ensure your mortgage payment works for you.

Seller Paid Closing Costs

Builders might offer to cover a portion of your closing costs, property taxes, or homeowner association fees. While it may seem like a bonus, it's important to understand that these "freebies" might be factored into the home's sales price or financing, ultimately costing you more in the long run. Your experienced real estate agent is the best person to help you determine if it's a good deal or just hype. Remember to think about what will save you the most over the life of the mortgage.

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Make An Informed Decision Before You Buy A New Construction Home For Sale in Columbus

To ensure you're getting a great deal on your new home purchase, follow these key tips:

Use Your Own Real Estate Agent Whenever You Buy A Home

Having your own Realtor is crucial when making such an important decision. The Rita Boswell Group is here to represent you, providing local knowledge and expertise in new and existing homes. We ensure you find the right home with the best terms and options available.

Don't use the builder's sales agent as your buyer's agent. The builder's agents are generally nice people, and they're probably not trying to take advantage of you on purpose, but at the end of the day, they don't work for you. They work for the builder. Have your own agent who represents you and your interests, not the builder.

Whether you choose us or another agent to help you, make sure they are highly experienced in new construction in your area. Ask them questions about how long they've been in the business, how long they've worked in your community, and how many new home deals they have worked on. They should be able to explain the process and address your questions and concerns.


"Rita was kind and explained each step in the process. She is very professional, courteous and diligent in her work. We highly recommend Rita to anyone who is looking for a kind and professional agent."


Read The Fine Print Before You Sign Your New Home Purchase Agreement

Always, always, always read and understand the terms and conditions associated with any incentives. Working with your own Realtor can be invaluable as they are dedicated to protecting your interests and can help decipher the fine print. If you have questions or concerns, discuss them with your own experienced agent.

Avoid Hasty Decisions On New Home Construction

Take your time evaluating your options. Don't succumb to pressure from the sales agent to make snap decisions solely for the sake of incentives. A well-considered choice ensures you're truly happy with your new home and the deal you negotiated.

That said, do keep in mind that seasonal incentives may end soon and you might have to take a deep breath and make a decision. Fall and Winter deals only come around once a year, and once the spring housing season kicks into gear, those special terms will be gone. 

If the deal you're considering is a rate buy-down, talk with your agent about the direction of the overall housing market. If rates are expected to go down, you can always refinance later if you miss out on a special interest rate deal.

Assess The True Value

Once you understand the terms, perform due diligence to assess the true value of the deal you're considering. Compare mortgage rates, determine the dollar value of prepaid costs, and explore other builders and communities to make an informed decision. Determine if it makes more sense to buy down the interest rate, get a lower price, or have the builder complete upgrades that could add to your new home's value. Again, this is where it makes sense to have your Realtor in your corner.

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Winter's Best Kept Secret: More Affordable Homes!

Winter is more than holidays and frosty weather. It's when builders are forking out on the deals and often lowering the purchase price. They also offer the most types of builder incentives during the fall and winter. It's probably the best time for buying a new construction home because builders typically need to clear inventory by the end of the year. This motivation translates into a wealth of winter incentives and lower home prices, making it an ideal time for new construction buyers. Whether it's reduced prices, upgraded features, or exclusive financing offers, winter incentives can significantly enhance your home buying experience.

Stay Informed and Seize the Winter Advantage

To stay ahead of the game, subscribe to our newsletter. We stay on top of the latest Central Ohio new home builder offers in the fall and winter and send updates in our newsletter. 

Additionally, if you're interested in a specific new home or promotion, don't hesitate to reach out. Our dedicated team is here to answer your questions, provide detailed information, and guide you through the process. Your dream home and the perfect winter incentive package could be just a click or a call away!

Get The Latest Home Builder Incentives PDF

Pink background with text to get the latest new home builder promotions in Central Ohio

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Make Your Move: Smart Strategies For Selling Your Current Home & Buying New

Now we're talking about selling a home so you can buy a brand new home that better fits your needs. It's natural to feel a bit overwhelmed when selling a home and agreeing to build a home at the same time. It's especially daunting if you've got a sweet deal with a low-interest rate on your current home. But fear not – there are clever ways to make a move, all while getting a good interest rate.

Strategic Steps For Success When Selling & Buying

Money Check

Before diving into the selling and buying game, know where you stand financially. Get the lowdown on your current home's value and what it might cost to sell.

Talk With Your Realtor

Connect with a Realtor who knows the ins and outs of selling and buying a new build at the same time. They're your go-to experts for structuring a deal that fits your game plan.

Consider Timing

Work with your Realtor to determine when to sell. Find that sweet spot in the market and align it with the builder's incentives. Timing is everything for a deal that gives you the most bang for your buck. Consider also the best time to sell your current home if you have to wait for your new home to be completed. Your agent can help you figure out if you'll need a rent-back agreement, for instance.


"Rita helped us navigate through the purchase of our new home as well as the sale of our old home and we could not be happier with the very knowledgeable support, timely responses and for looking out for our best interest every step of the way.  We have moved 6-7 times over the past 15 years and have had alot of experiences with realtors both good and bad so when we say that Rita is one of the best, we have a big data set to pull from.  Thanks Rita!!!"


Unleash The Power Of Perks With a Newly Built Home

You Can Still Have a Good Rate

Your current home may have the hookup with a super low-interest rate. Don't worry; you can still score a killer deal on your dream pad by using perks like rate buy-downs. It's like a discount on your new home mortgage, helping you keep things wallet-friendly.

Remember, if your current home isn't working for you, it makes sense to get a newer home that may be a better fit. There's a saying in real estate, "Date the rate; marry the house." It means you can always refinance your rate, but living in your dream home is long-term. In fact, some of the deals being offered right now include the option to refinance for free as rates settle down.

Take Advantage of Special Winter Deals

As mentioned above, builders are offering to throw in some winter magic with home price reductions to boost their end-of-year sales. It's like a holiday gift for you - an excellent chance to close on a beautiful new home without breaking the bank.

Get The Builder To Pay

Imagine a scenario where the builder takes care of some costs for your new home. It's like getting a helping hand to make your move smoother and more affordable.

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You May Also Like: Price Reduced New Construction in Central Ohio

Looking for a deal on a new home? Below you can browse new construction homes with price reductions across Central Ohio. There are brand new homes for every budget, whether you're just starting out, upgrading, or downsizing. If you like a listing below, select it to see all images and details, plus schedule a showing or ask a question right from our website.

104 Properties
Page 1 of 9
3
Beds
2F11/2
Baths
1,817
Sq.Ft.
2024
Year Built
8
Days on Site
224018670
MLS
13
Days on Site
224017831
MLS
$364,900
Neighborhood: Walnut Mill
17
Days on Site
224017176
MLS
Open 6/16
16 Cider Mill Drive Ashville,  OH 43103
$354,900
Neighborhood: Walnut Mill
3
Beds
2F11/2
Baths
1,392
Sq.Ft.
2024
Year Built
17
Days on Site
224017185
MLS
$392,900
Neighborhood: Walnut Mill
15
Days on Site
224017190
MLS
4
Beds
2
Baths
1,712
Sq.Ft.
2023
Year Built
22
Days on Site
224016742
MLS
$448,100
Neighborhood: Autumn Grove
3
Beds
2
Baths
1,716
Sq.Ft.
2024
Year Built
24
Days on Site
224016317
MLS
Open 6/16
14 Sawmill Drive Ashville,  OH 43103
$349,900
Neighborhood: Walnut Mill
3
Beds
2
Baths
1,272
Sq.Ft.
2024
Year Built
28
Days on Site
224015871
MLS
$574,900
Neighborhood: Crane Island
28
Days on Site
224015984
MLS
$587,290
Neighborhood: Farms At Jefferson
29
Days on Site
224015749
MLS
$379,900
Neighborhood: Walnut Mill
29
Days on Site
224015754
MLS
$499,100
Neighborhood: Liberty Grand
30
Days on Site
224015535
MLS

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"Rita helped my family and I through the process of selling our old home and purchasing our new one. I couldn't have picked a more patient, understanding and motivated agent... Rita truly cares about her clients, she is extremely responsive and right on point, she leaves no stone unturned and was and still is always looking out for our best interest. It was a pleasure working with Rita, I feel as if she's now part of the family.. I would highly recommend her services."


FAQs About New Home Builder Incentives in Columbus, Ohio

FAQ Widget
Q: What are homebuilder incentives?
A: Homebuilder incentives are offers or discounts to attract potential buyers, such as lower interest rates, upgrades, or help with closing costs.
Q: How can home builder incentives benefit me as a buyer?
A: Home builder incentives can make a new construction home more affordable by offering discounts, lowering interest rates, or providing upgrades that the buyer may not be able to afford otherwise.
Q: What types of incentives are commonly offered?
A: They usually consist of mortgage rate buy-downs, discounts on upgrades, new appliances, assistance with closing costs, or lower interest rates.
Q: Are there any risks associated with using incentives new homebuilders will offer?
A:Potentially. It's important for buyers to carefully read the fine print when accepting incentives, as there may be conditions or limitations that could impact the overall value of the offer. Since builders are in business to make money, it's important to have an agent on your side who works for you.
Q: How do builder incentives differ from traditional discounts?
A: New home builder incentives are specifically tailored for the new home market and may include offers such as mortgage rate buy-downs, whereas traditional discounts are more general and may not apply to new homes. A traditional home seller of existing homes (homeowner) may not be able to offer the same kinds of discounts. They will typically discount the price, which may not be as favorable over the life of a loan. It is possible, though, to negotiate to have a home seller help you buy down your rate instead of reducing the price of the home. That's a discussion for you, your agent, and your lender. There are a lot of variables and each situation will be different.
Q: Can I negotiate additional incentives with a builder ?
A: It is possible to negotiate additional incentives with a builder, such as requesting specific upgrades or asking for a discount on the home purchase price. Sometimes, builders will offer additional deals. Timing and market conditions will dictate how much or how little negotiating power you have.
Q: Can I negotiate incentives with the homebuilder after signing the contract?
A: While negotiation after signing a contract can be challenging, it's not totally impossible. The extent to which you can negotiate depends on the terms outlined in the contract and the builder's policies. It's advisable to discuss any desired changes or adjustments before signing to avoid complications later. That's why it's so important to have your own experienced REALTOR from start to finish.
Q: How can a real estate agent help me navigate homebuilder discounts and promotions?
A: A real estate agent can be instrumental in helping buyers understand and negotiate home-builder incentives, as well as ensuring that the terms are favorable and transparent. Remember that having your own agent ensures you have someone in your corner who represents your interests rather than the builder's.
Q: What should I consider before accepting a builder's deal?
A: Buyers should assess the overall affordability and value of any promotions, consider any potential trade-offs, and make sure they fully understand the terms and conditions.
Q: Are there any industry trends related to home builder incentives?
A: Yes, special promotions for new home buyers are on the rise in the new-construction home market. Builders are increasingly offering attractive deals such as rate buy-downs and discounts to appeal to potential buyers. Typically, new home builder discounts and promotions ramp up in the fall and winter due to lower overall demand over the holiday season.
Q: Can incentives be offered at any stage of the homebuilding process?
A: Yes, home builders may offer incentives at any stage, from the pre-construction phase to when the home is completed. It's a way to encourage buyers to purchase a new-construction home when new promotions may increase needed sales. The housing market right now is more favorable for deals on completed homes.
Q: Why do home builders want you to use their lender in order to get some incentives?
A: The large building companies have their own lender subsidiary, so it makes sense that they prefer to keep mortgages on the homes they built "in house." For builders who may not have a lending subsidiary, they partner with preferred lenders. In both cases, it helps the builder and lender to steamline the process, ensuring smoother transactions. It's the same reason why many agents have lenders they recommend.

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